

A DEFINITION OF DEVOTION
persaholic
/ˈpɜː.sə.hɒl.ɪk/
noun
someone with an unhealthy obsession with Persian things.
خوش اومدی

OUR LOVE LANGUAGE
Persian culture, but make it wearable.
Pieces inspired by the things we grew up around, inherited, collected and refused to stop obsessing over.
A little piece of home, wherever you go.



THE FIRST DROP
COMING SOON


WEAR

HOME

AN INVITATION
Be first to the drop.
Join the list and we’ll let you know the moment the first drop lands — launch dates, early access, and the things we’re currently obsessed with.
More than an aesthetic.
A homeland in things.
Persaholic is a love letter to the patterns, objects, colours and rituals that make Persian culture feel like home.
THE PERSAHOLIC MOOD BOARD+

COLOUR
Persian turquoise · lapis · ivory · pomegranate red

TEXTURE
aged rugs · woven canvas · handmade ceramic · paper grain

OBJECTS
pomegranate · tea glass · rug · ceramic · tote · art books

PLACES
Isfahan tilework · Iranian interiors · Tehran nostalgia

FEELING
home · diaspora · nostalgia · obsession · heritage

